The Sober life
A careful edit of core products – and a tool kit of problem solvers – are replacing more complicated skincare regimes. Welcome to skincare sobriety, says Brenda McCormick
Many of us are time-poor these days and few have an interest in complicated grooming routines that feature endless product categories. Fullscreen, a social content company, has reported that social media mentions of “skincare with less steps” have increased by 107 per cent versus “skincare with more steps” and Pinterest hailed minimal skincare as a key trend in 2021. Paring back to smart, functional basics is not just a speedier alternative, it may also offer...
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