Signs of the Times

10th October, 2021
8
Gucci autumn winter 2021 collection revitalised some of its classic insignia

A fast track to conspicuously signalling luxury or more an expression of shared values and a sense of community? Either way, there’s big business in monogramming right now, and designers have set their sights on what makes a product instantly recognisable

When Gabrielle Chanel first placed her iconic double-C insignia on a design in 1925, she sparked a new movement for fashion followers. Like that of an artist’s signature on a painting, it...

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