From a side hustle to an $845 million buyout: How Tiffany Masterson built a cult beauty brand

It started with a cleansing bar and became one of the fastest-growing prestige skincare companies in history, and now Drunk Elephant is here to turn the Irish consumer onto its biocompatible skincare too

Tiffany Masterson set up her cult beauty brand Drunk Elephant in 2012 which she then sold to Shiseido for $845 million in 2019

According to Texan-born Tiffany Masterson, growing up, there wasn’t a “miracle” product she hadn’t tried. Citing multiple skin issues: oily, irritable, “sensitive” (or so she thought), occasionally breakout prone, out of balance, mild rosacea and visible pores, she was a self-proclaimed frustrated, confused brand-hopper searching for anything that would help. Nothing she reflects really worked, and if it did, it didn’t work for long. It wasn’t until Masterson started selling a bar cleanser on the ...