Are smartwatches still a threat to the Swiss watch industry?
When the Apple Watch launched in 2015, it was viewed as an existential threat to the industry
The sale of smartwatches, including Apple’s top-selling version, have plateaued and are no longer a significant threat to the pricier end of the Swiss watch industry, according to Morgan Stanley.
This is because the Swiss watch sector has significantly refocused on higher-end products over the past decade, boosting prices of the best timepieces to offset an overall decline in volume, analysts led by Edouard Aubin, said in a report.
When the Apple Watch launched in ...