Are smartwatches still a threat to the Swiss watch industry?

When the Apple Watch launched in 2015, it was viewed as an existential threat to the industry

Apple Inc. smart watches at the company's store in the Gangnam District of Seoul, South Korea, on Friday, March 31, 2023

The sale of smartwatches, including Apple’s top-selling version, have plateaued and are no longer a significant threat to the pricier end of the Swiss watch industry, according to Morgan Stanley.

This is because the Swiss watch sector has significantly refocused on higher-end products over the past decade, boosting prices of the best timepieces to offset an overall decline in volume, analysts led by Edouard Aubin, said in a report.

When the Apple Watch launched in ...