Tuesday May 26, 2020

Why Google went the full 10,000 steps for Fitbit

The smart money was on Amazon to buy Fitbit, but Google, which needs to feather its Nest home-tech offering, surprised analysts by getting out in front

Emmet Ryan

Technology Correspondent

@emmetjryan
3rd November, 2019

The only real surprise with Google’s parent company, Alphabet, buying Fitbit is that Amazon didn’t get there first. Fitbit’s gadgets are good, some even excellent, but it’s a developer in one part of a space that is becoming increasingly connected.

Fitbit makes trackers and watches, both kinds of smart straps, and that’s fundamentally it. There are no phones, smart speakers, or smart home appliances in its family...

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