What's the story? 7 lessons from Obama speechwriter

'Spin' charges against Leo Varadkar have traction but, in an age of 'alternative' facts, the story can become the substance

22nd September, 2017
What's the story? 7 lessons from Obama speechwriter
President Barack Obama sings 'Amazing Grace' after 2015 shootings in Charleston, South Carolina. Pic: Getty

1) Politics is selling

Keenan’s parents were both in advertising. “I was raised to sell things," he tells his former boss, David Axelrod, on his podcast, The Axe Files. "And a lot of politics is, you’re selling a candidate.” But you’re not just selling a candidate - you’re also selling ideas. That was a gift Obama had, but it’s one often neglected here....

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Private rental sector remains strong despite Covid-19

How the programme for government will shape housing

Insight Niall Byrne 7 months ago

Comment: US must defuse Covid-19’s ticking time bomb of debt

Insight Todd G Buchholz 7 months ago

Comment: The recovery will be more U than V-shaped

Insight Larry Hatheway 7 months ago