What's the story? 7 lessons from Obama speechwriter

'Spin' charges against Leo Varadkar have traction but, in an age of 'alternative' facts, the story can become the substance

22nd September, 2017
What's the story? 7 lessons from Obama speechwriter
President Barack Obama sings 'Amazing Grace' after 2015 shootings in Charleston, South Carolina. Pic: Getty

1) Politics is selling

Keenan’s parents were both in advertising. “I was raised to sell things," he tells his former boss, David Axelrod, on his podcast, The Axe Files. "And a lot of politics is, you’re selling a candidate.” But you’re not just selling a candidate - you’re also selling ideas. That was a gift Obama had, but it’s one often neglected here....

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