WeWork and the magical universe of the unicorns

Until recently, venture capitalists were happy to overlook whether their star investments were actually making any money. But, as WeWork has learned, that doesn’t last forever

29th September, 2019
WeWork and the magical universe of the unicorns
Adam Neumann, co-founder of WeWork. Pic: Getty

Life comes at you pretty fast. Three weeks ago, Adam Neumann, the founder and chief executive of the We Company – better known as serviced office provider WeWork – was on the cusp of listing the business on the stock market in a move that would have valued it at $47 billion. It was a staggering figure for a company that has burned through the best part of $10 billion and has never made a profit.


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