Unilever wants to get behind Twitter's 'walled garden'

Unilever’s marketing guru Keith Weed wants advertisers to be allowed to peek into the ‘walled garden’ of Facebook, Twitter et al

1st October, 2017
Keith Weed Unilever’s chief marketing officer Pic: Getty

As the chief marketing officer for a company with one of the world’s largest advertising budgets, Keith Weed should be expected to know a good ad when he sees one. It’s clear from his keynote speech at New York Advertising Week on Monday that he also knows a thing or two about bad ads.

Weed, Unilever’s chief marketing officer, related a recent experience with a fitness app (though he declined, diplomatically,...

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