T he brand world is changing, and marketers need to think like a business to stay relevant and earn revenue, according to MCCP, the planning, innovation and research agency.
Kay McCarthy, managing director of MCCP, said that brands which were “rewriting the rule books, re-purposing themselves and innovating their business model to deliver what the consumer needs and what their new mind set and purse will pay for” were the ones experiencing the most success...
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