A clear divide is present in the marketing world today: the divide between those who talk and those who do. We continually hear marketeers talk about inbound, social and content marketing strategies, yet so many of us are still promoting products and services like it’s 1998.
Forget ‘awareness’, ‘benefits’ and ‘brand recognition’. The companies that will succeed, particularly B2B companies in a vertical market are the ones who are aiming to be ‘thought leaders’....
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