Monday April 6, 2020

This much I know

10th January, 2015
Ronan O’Loughlin

Digital advertising is the most over-scrutinised advertising medium of all. That’s fair enough, we have no complaints: you can’t expect to be the disrupter of the old order without attracting a lot of attention.

It is precisely because digital advertising is so measurable that it can be so heavily scrutinised. But it is important to remember that because it is still advertising, and therefore dependent on consumer behaviour, it doesn’t have...

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