Actually, no. Overall meat consumption continues to increase on a global scale, buoyed by rising affluence in developing economies such as China and Brazil.
But while per capita consumption in the US, the world’s biggest beef consumer, is also growing, countries such as France, Germany, Spain and Sweden are cutting back on meat.
What’s more, there’s a discernible shift in attitudes in wealthy nations. In a 2015 study, two-thirds of Americans said they...
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