The humiliating fall of Bell Pottinger is a cautionary tale for PR firms the world over

In the end, the PR firm was found to be lacking in both foresight and, more importantly, ethical fortitude

10th September, 2017
Activists dressed as animals invaded the PR firm Bell Pottinger in central London in April Pic: Getty

There’s no spinning this one away. The London-based PR firm Bell Pottinger once boasted of being “a leading integrated, international reputation management agency”. Now its own reputation may well be damaged irreparably.

It has been expelled from British industry body the Public Relations and Communications Association, which determined that work it had done for Oakbay Capital, an investment vehicle for the South Africa-based Gupta family, had “exploited racial divisions” in the...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Private rental sector remains strong despite Covid-19

How the programme for government will shape housing

Insight Niall Byrne 9 months ago

Comment: US must defuse Covid-19’s ticking time bomb of debt

Insight Todd G Buchholz 9 months ago

Comment: The recovery will be more U than V-shaped

Insight Larry Hatheway 9 months ago