Friday June 5, 2020

"The Fearless Girl" transforms from marketer's dream into PR nightmare

Revelations that investment firm State Street had to compensate female and minority employees who were paid less than their white, male peers undermine the spirit of Wall's Street's "Fearless Girl" statue which they commissioned.

10th October, 2017
The "Fearless Girl" statue, Pic: Getty Images

US-headquartered investment firm State Street, which employs 2,500 in Ireland, enjoyed a marketing coup this year.

On March 7, the day before International Women’s Day, the firm installed a sculpture of a young girl with her hands on her hips, standing defiantly in front of Wall Street’s Charging Bull.

The Fearless Girl, devised by McCann New York. was created to highlight the problems with diversity in financial institutions.

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