Almost 30 years ago, one of the biggest miscalculations ever made by a boardroom almost destroyed Perrier, the producer of fancy French bottled water. Ever since, the affair has been seen as a case study in the perils of corporate damage limitation.
In 1990, laboratory technicians in the US discovered that some bottles of Perrier contained traces of benzene, a chemical that causes cancer. The discovery prompted panic at Perrier’s base in France, and led to...
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