Tuesday October 27, 2020

Steve Dempsey: You can distract younger audiences from just about anything – except smartphone videos

22nd December, 2014

Last week, Google and Ipsos released analysis that showed just how powerful the smartphone is for using video to communicate with (and advertise to) 18- to 34-year-olds. These millenials are an easily distracted bunch – but smartphones hold their attention like no other medium. They even outperform TV screens.

The research followed more than one thousand 18 to 34-year-old smartphone owners’ daily online and offline video interactions. And the results? Smartphones are the number one...

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