Steve Dempsey: Charm offensive
Facebook’s charm offensive isn’t just designed to siphon off TV budgets, but also to reassure advertisers
Facebook has gone on a charm offensive, and it’s not users the social network is courting: it’s advertisers. The social network has recently enlisted the help of market research firm Nielsen to convince marketers to move more of their media budgets from TV to Facebook.
Last week, the digital media and marketing website Digiday got its hands on slides from an educational session on TV ad sales that Nielsen organised for...
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