Tuesday January 21, 2020

Sexton most marketable star as sponsorship budgets grow

Returning rugby star Jonathan Sexton is the most marketable Irish personality for 2015, according to a survey of the sponsorship market by industry analysts Onside Sponsorship.

Barry J Whyte

Chief Feature Writer

17th January, 2015
Jonny Sexton: currently Ireland’s most marketable personality Picture: Getty

The survey also found that the budget available for companies to spend on sponsorship and marketing – for example, by sponsoring sporting organisations such as the GAA, the IRFU and the FAI – grew by 9 per cent in 2014, to €136 million.

Onside expects that figure to rise to €152 million in 2015, driven partly by the Rugby World Cup to be hosted in England this summer.

The survey estimates that next year, which will witness the...

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