The survey also found that the budget available for companies to spend on sponsorship and marketing – for example, by sponsoring sporting organisations such as the GAA, the IRFU and the FAI – grew by 9 per cent in 2014, to €136 million.
Onside expects that figure to rise to €152 million in 2015, driven partly by the Rugby World Cup to be hosted in England this summer.
The survey estimates that next year, which will witness the...
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