Selfies, soaps, soakings: the year in marketing
Colette Sexton examines the major media and marketing stories that unfolded in 2014
It was easy to guess that mobile would be an ever-growing trend for 2014, and research from O2 Media released in January reiterated that point, revealing that 78 per cent of 18 to 34 year olds consider their phone to be their most important screen.
In keeping with the digital theme, Wolfgang Digital released findings to show that online retail revenue increased by 25 per cent in 2013.
Meanwhile, UPC became the first telecommunications provider to join the Guaranteed Irish brand...
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month, €19.99 Monthly thereafter
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
Private rental sector remains strong despite Covid-19
Demand continues to outstrip supply in both residential and PRS markets, while developers adapt new build designs to take the pandemic into account
How the programme for government will shape housing
Several strategic changes offer an opportunity for positive reform of planning and development
Comment: US must defuse Covid-19’s ticking time bomb of debt
The United States cannot defeat the pandemic like a military foe but it can learn from looking back at its post-war economic recovery
Comment: The recovery will be more U than V-shaped
Vaccine or no vaccine, the economic consequences of the Covid-19 pandemic are likely to linger well into 2021