Selfies, soaps, soakings: the year in marketing

Colette Sexton examines the major media and marketing stories that unfolded in 2014

30th December, 2014

It was easy to guess that mobile would be an ever-growing trend for 2014, and research from O2 Media released in January reiterated that point, revealing that 78 per cent of 18 to 34 year olds consider their phone to be their most important screen.

In keeping with the digital theme, Wolfgang Digital released findings to show that online retail revenue increased by 25 per cent in 2013.

Meanwhile, UPC became the first telecommunications provider to join the Guaranteed Irish brand...

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