RTE begins broadcasting adverts in HD

24th December, 2014
Three’s Christmas commercial, the first HD advert aired on RTE

RTE has become the first major terrestrial broadcaster in Britain or Ireland to accept high-definition (HD) commercial content.

Digital commercial distribution company IMD has been working with RTE since January to change its infrastructure so it can broadcast HD advertisements.

The first commercial broadcast in HD on RTE was part of the Three Mobile Christmas campaign. It was televised on November 7. Since then, companies have “jumped at the opportunity to have HD commercials”, according...

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