Ringing endorsements at Christmas
Nearly 50 per cent of mobile phone sales occur at Christmas time. Here’s how the major players will be advertising in these crucial weeks, writes Colette Sexton
Christmas might be a time for giving, but before giving comes buying, and before buying comes advertising.
Companies in the mobile phone sector can hit up to 50 per cent of their yearly sales targets during the festive season, which means all put a major focus on their Christmas advertising campaigns.
Here is what some of the major mobile phone operators and sellers had to say about this year’s crop of festive campaigns.
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Private rental sector remains strong despite Covid-19
Demand continues to outstrip supply in both residential and PRS markets, while developers adapt new build designs to take the pandemic into account
How the programme for government will shape housing
Several strategic changes offer an opportunity for positive reform of planning and development
Comment: US must defuse Covid-19’s ticking time bomb of debt
The United States cannot defeat the pandemic like a military foe but it can learn from looking back at its post-war economic recovery