Reimagining the customer experience is a must for bricks-and-mortar retailers

Avoca managing director Simon Pratt explains why the retailer is doubling down on bricks-and-mortar

9th April, 2017
SImon Pratt M.D of Avoca

On the eve of the opening of the 12th, and largest, Avoca outlet in Ireland last Wednesday, managing director Simon Pratt explained why the retailer is doubling down on bricks-and-mortar.

“What we do doesn’t translate online. Therefore, it’s rather hard to copy online which is both an advantage, maybe, and a disadvantage. But we’re trying to maximise the advantage side of that, so when you come into our stores, there’s a bit of theatre,” he...

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