On the eve of the opening of the 12th, and largest, Avoca outlet in Ireland last Wednesday, managing director Simon Pratt explained why the retailer is doubling down on bricks-and-mortar.
“What we do doesn’t translate online. Therefore, it’s rather hard to copy online which is both an advantage, maybe, and a disadvantage. But we’re trying to maximise the advantage side of that, so when you come into our stores, there’s a bit of theatre,” he...
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