Quinn on the brand
Michael O'Leary is nothing if not a savvy businessman, and so it is all the more surprising that he has blotted his copybook in recent weeks by failing to plan ahead
Just like me in the early days of Superquinn’s expansion, Michael O’Leary knows a thing or two about how to get plenty of free publicity – but it is there that the similarity between us ends!
O’Leary’s preferred method is usually the deployment of snarky, controversial jibes at politicians, regulators and government officials. He is nothing if not a savvy businessman, and so it is all the more surprising that he...
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