Qatar 2022 'could be a car crash' for TV rights holders

With millions of euro at stake, television stations have to weigh up the odds carefully when bidding for sports events

22nd July, 2018

Four presidents graced the podium at Moscow’s Stadion Luzhniki last Sunday as France lifted the 2018 World Cup. Putin, Macron and Grabar-Kitarovic all got wet in the downpour, but for FIFA president Gianni Infantino, it was all sunshine – commercial sunshine.

Revenues for this World Cup will have beaten all records. FIFA are the empire on which the sun never sets. With over $2.4 billion in TV rights and $1.5 billion in sponsorship and...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Private rental sector remains strong despite Covid-19

How the programme for government will shape housing

Insight Niall Byrne 1 year ago

Comment: US must defuse Covid-19’s ticking time bomb of debt

Comment: The recovery will be more U than V-shaped

Insight Larry Hatheway 1 year ago