Passion for Tinder dwindles to embers
The dating app had a meteoric rise, but now it is struggling to find a way to make things pay
Tinder is having trouble putting a price on love. A month ago, the dating goliath launched its new paid service, Tinder Gold. This rocketed to the top of the App Store charts, but the rollout of the service raises questions about how Tinder wants to monetise.
Despite the name, Tinder Gold is more of a ‘see if it works’ offering than a full-whack premium service. This isn’t Tinder’s first rodeo when it comes to getting...
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