Passion and sound business sense at Aston Martin

The British giant’s chief executive Andy Palmer briefed hacks in Portugal last week about its future direction - and the advance word is exciting

18th March, 2018
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It’s not unusual for a car maker to wheel out some member of senior management at the international launch of its new model. They’ll sometimes touch on the success of the company, usually by referring to sales figures, data that us motoring journalists can digest without too much thought, before then sticking to the script in waxing lyrical about the car of the moment.

Aston Martin does things rather differently. At...

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