In the 1980s recession we used to call it hardship. It is now called austerity. I don’t know anyone who favours austerity as a policy and yet being anti-austerity is very popular. So popular in fact that one of the far left splinter parties has reinvented itself as the Anti-Austerity Alliance. It has a better ring to it than the Anti-Hardship Alliance.
Being anti-austerity has also become a useful and sufficient political weapon...
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