Tuesday January 28, 2020

Never mind the youthful messenger, hear the message

Greta Thunberg’s voyage to New York may be a publicity stunt, but her warning is real and we ignore it at our peril

25th August, 2019
Greta Thunberg: the reaction to her campaign against climate change has been vociferous in some quarters Getty

Her voyage is, of course, a publicity stunt. As anyone who has ever been involved in a campaign knows, clever stunts are best but timing is often the key to success. The slow news days of mid-August are usually a good time. So when 16-year-old climate action campaigner Greta Thunberg announced her intention to sail to next month’s UN Climate Action Summit in New York, media interest was guaranteed.

Camera crews and reporters...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Varying interests will be lining up to fight their corner as Europe aims to reorganise and reinvent economic supply chains to ‘reconcile the economy with our planet’

Daniel Murray | 1 month ago

The threat of no-deal has led many businesses to identify and eliminate inefficiencies, allowing them to do more with less

Brian Cremin | 1 month ago

Real conversations about wealth transfer from parents to children are a must – and they should be had in plenty of time

Peter Kinsella | 1 month ago