Wednesday December 11, 2019

Must-buy Christmas ad slots already wrapped up

It’s been a turbulent year for the advertising market, but it’s here in the fourth quarter that the real profits are made

17th November, 2019

The 2019 advertising market started poorly. The backdrop of Brexit uncertainty was pervasive. But it has rallied in the last six months. Dentsu Aegis chief executive Liam McDonnell says it’s been a year of two halves. “It’s definitely picked up as we moved through the year,” he told me. “We’ve seen a clear Christmas dividend, with good growth in the last quarter.”

For Dentsu, a significant...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The threat of no-deal has led many businesses to identify and eliminate inefficiencies, allowing them to do more with less

Brian Cremin | 2 hours ago

Real conversations about wealth transfer from parents to children are a must – and they should be had in plenty of time

Peter Kinsella | 3 days ago