The 2019 advertising market started poorly. The backdrop of Brexit uncertainty was pervasive. But it has rallied in the last six months. Dentsu Aegis chief executive Liam McDonnell says it’s been a year of two halves. “It’s definitely picked up as we moved through the year,” he told me. “We’ve seen a clear Christmas dividend, with good growth in the last quarter.”
For Dentsu, a significant...
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