Mercedes makes confidently ‘awesome’ plans

A greater emphasis on its AMG nameplate in 2018 is one of several strands of Mercedes Ireland’s masterplan that it is bullish about

1st October, 2017
Mercedes-Benz is planning on releasing 18 new models into the Irish market in the coming years Pic: Getty

Mercedes-Benz is not mincing its words. Its Irish operation this week revealed that it has 18 brand-new models to launch in the next eight years alone, and the target is a high one: number one in the global luxury car market. That means selling more cars than its biggest rivals and compatriots, Audi and BMW, across all territories. Not so long ago that would have looked like an impossible task. After all, the Audi line-up...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Private rental sector remains strong despite Covid-19

How the programme for government will shape housing

Insight Niall Byrne 5 months ago

Comment: US must defuse Covid-19’s ticking time bomb of debt

Insight Todd G Buchholz 6 months ago

Comment: The recovery will be more U than V-shaped

Insight Larry Hatheway 6 months ago