Thursday July 2, 2020

Matt Cooper: FG copied the Tory playbook - and it backfired badly

Campaign strategy refused to make changes in the closing weeks

6th March, 2016
Enda Kenny followed David Cameron's playbook a bit too closely Pic:RollingNews.ie

Fine Gael activists spent the election campaign denying that they were apeing the policies deemed to have won an unexpected overall majority for David Cameron’s Conservatives in the 2015 British general election, and that they were doing so in the hope that they would have the same impact in our election.

What is undeniable, however, is that the campaign strategy adopted and executed by Fine Gael bore remarkable similarities to the Tory one, down...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Many of us have achieved a new life balance that might just be the real ‘new normal’

Sharyn McAndrew | 1 month ago

Property firms such as QRE are dealing with the coronavirus lockdown by trying to maintain some normality in their day-to-day business

Conor Whelan | 1 month ago

Hardline opposition to EU solidarity in funding the cost of Covid-19 is driven by German allergy to ‘imprudent’ spending, and by Dutch politicians fearing the transfer of funds to southern countries would provoke a far-right backlash

Barry J Whyte | 2 months ago