Just over half (53 per cent) of Irish businesses have increased their marketing budgets this year, compared with 44 per cent last year, according to the fifth annual Alternatives Group Marketing Watch Survey.
About 88 per cent of those polled for the survey carried out by The Alternatives Group, a marketing, customer and commercial talent house, said they had the same or larger marketing budgets for 2015. The survey was conducted at the end of December 2014...
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