Saturday May 30, 2020

Marketing budgets bounce back for 2015

The Alternatives Group’s Marketing Watch Survey reveals Irish businesses are looking at expansion and growth

18th January, 2015
Charley Stoney heads up The Alternatives Group

Just over half (53 per cent) of Irish businesses have increased their marketing budgets this year, compared with 44 per cent last year, according to the fifth annual Alternatives Group Marketing Watch Survey.

About 88 per cent of those polled for the survey carried out by The Alternatives Group, a marketing, customer and commercial talent house, said they had the same or larger marketing budgets for 2015. The survey was conducted at the end of December 2014...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Many of us have achieved a new life balance that might just be the real ‘new normal’

Sharyn McAndrew | 1 week ago

Property firms such as QRE are dealing with the coronavirus lockdown by trying to maintain some normality in their day-to-day business

Conor Whelan | 2 weeks ago

Hardline opposition to EU solidarity in funding the cost of Covid-19 is driven by German allergy to ‘imprudent’ spending, and by Dutch politicians fearing the transfer of funds to southern countries would provoke a far-right backlash

Barry J Whyte | 1 month ago