Wednesday April 8, 2020

Marketers ignore women at their peril

24th December, 2014
Bridget Brennan, chief executive, Female Factor Corp, a consulting firm focused on selling to women

Women drive 70 to 80 per cent of purchasing globally and marketers need to make sure they feel “confident, inspired and connected”, delegates at a seminar in Dublin were told last week.

Bridget Brennan is chief executive of Female Factor Corporation, a Chicago-based strategic consulting firm focused exclusively on marketing to women and selling to women. She spoke at Purse Power, a seminar focused on marketing to women.

Brennan said there was a myth that...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Most policies don’t include pandemics, so the government may be forced to step into the breach to share the burden, experts say

Peter O'Dwyer | 2 weeks ago

The Covid-19 outbreak has highlighted the importance of public health medicine, but the service is badly in need of reform

Priscilla Lynch | 2 weeks ago

The pandemic is a humanitarian tragedy, but it will also leave a lasting mark on the global economy with, currently, Europe being hardest-hit

Eugene Kiernan | 2 weeks ago