Marketers ignore women at their peril

24th December, 2014
Bridget Brennan, chief executive, Female Factor Corp, a consulting firm focused on selling to women

Women drive 70 to 80 per cent of purchasing globally and marketers need to make sure they feel “confident, inspired and connected”, delegates at a seminar in Dublin were told last week.

Bridget Brennan is chief executive of Female Factor Corporation, a Chicago-based strategic consulting firm focused exclusively on marketing to women and selling to women. She spoke at Purse Power, a seminar focused on marketing to women.

Brennan said there was a myth that...

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