Kinsella: Super nerds send a movie into stratosphere

Business models are changing to suit ‘super fans’ as the internet revolution continues

13th December, 2015
Stormtroopers in Star Wars: The Force Awakens

Nerdgasms happen when nerds become suddenly quite excited. Nerds are people with deep interests in sometimes quite abstract areas. Nerds are super fans, with deep and abiding love for their chosen niche. It turns out the world now revolves around super fans, thanks to the internet.

David Bowie nerds go mad when a new box set of him trimming his toenails comes out. Battlestar Galactica nerds queue for hours in the snow for an autograph...

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