Ian Kehoe on Business
The Advertising Standards Authority laid down the law last week with a crackdown on social media ads
The Advertising Standards Authority (ASAI) caused a bit of a furore last week when it upheld a complaint about a social media blogger, Rosie Connolly, for misleading advertising. Connolly’s face had been filtered and Photoshopped while advertising a make-up product, and for the first time, a complaint about an influencer or blogger was upheld by the committee.
Connolly was not the only person in trouble. The watchdog upheld 13 of 16 cases, and...
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