Sunday July 12, 2020

Ian Kehoe on Business

The Advertising Standards Authority laid down the law last week with a crackdown on social media ads

1st July, 2018
4
Rosie Connolly: the Irish Instagram star has found herself in hot water with the Advertising Standards Authority (ASAI) over a sponsored blog post for make-up brand Rimmel. The case is one of 13 the ASAI upheld relating mostly to social media

The Advertising Standards Authority (ASAI) caused a bit of a furore last week when it upheld a complaint about a social media blogger, Rosie Connolly, for misleading advertising. Connolly’s face had been filtered and Photoshopped while advertising a make-up product, and for the first time, a complaint about an influencer or blogger was upheld by the committee.

Connolly was not the only person in trouble. The watchdog upheld 13 of 16 cases, and...

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