C&C, famous for its Bulmers brand, has broadened and diversified its business significantly since floating on the stock market 14 years ago, especially into the higher-margin premium end of the cider market.
While the Tipperary-headquartered company has had a relatively low profile since 2004, it has made steady progress. It has innovated, segmented and built its brands, extended its reach, established a position in the regional craft beer segment, and broadened the appeal of...
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