Monday January 20, 2020

Has RTÉ hit a tipping point?

RTÉ’s autumn schedule is not doing the business, and there are likely to be further losses unless a solution is found

9th December, 2018

TV advertisers don’t like wasting money. They want to reach the people most likely to buy their product or adopt their message as efficiently as possible. That’s what they pay for.

To show what they deliver, TV stations survey audiences minute by minute across their ad breaks. A buyer can see how many people, and in what socio-demographic groups, are watching. The TV station runs the ads until they’ve delivered the...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Varying interests will be lining up to fight their corner as Europe aims to reorganise and reinvent economic supply chains to ‘reconcile the economy with our planet’

Daniel Murray | 1 month ago

The threat of no-deal has led many businesses to identify and eliminate inefficiencies, allowing them to do more with less

Brian Cremin | 1 month ago

Real conversations about wealth transfer from parents to children are a must – and they should be had in plenty of time

Peter Kinsella | 1 month ago