Has RTÉ hit a tipping point?
RTÉ’s autumn schedule is not doing the business, and there are likely to be further losses unless a solution is found
TV advertisers don’t like wasting money. They want to reach the people most likely to buy their product or adopt their message as efficiently as possible. That’s what they pay for.
To show what they deliver, TV stations survey audiences minute by minute across their ad breaks. A buyer can see how many people, and in what socio-demographic groups, are watching. The TV station runs the ads until they’ve delivered the...
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
Private rental sector remains strong despite Covid-19
Demand continues to outstrip supply in both residential and PRS markets, while developers adapt new build designs to take the pandemic into account
How the programme for government will shape housing
Several strategic changes offer an opportunity for positive reform of planning and development
Comment: US must defuse Covid-19’s ticking time bomb of debt
The United States cannot defeat the pandemic like a military foe but it can learn from looking back at its post-war economic recovery
Comment: The recovery will be more U than V-shaped
Vaccine or no vaccine, the economic consequences of the Covid-19 pandemic are likely to linger well into 2021