Has RTÉ hit a tipping point?

RTÉ’s autumn schedule is not doing the business, and there are likely to be further losses unless a solution is found

9th December, 2018

TV advertisers don’t like wasting money. They want to reach the people most likely to buy their product or adopt their message as efficiently as possible. That’s what they pay for.

To show what they deliver, TV stations survey audiences minute by minute across their ad breaks. A buyer can see how many people, and in what socio-demographic groups, are watching. The TV station runs the ads until they’ve delivered the...

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