Tuesday October 20, 2020

Giving sports fans a good reason to spend

17th December, 2014

Brian Quinn doesn’t need to pitch very hard. “The thing about the product we sell is that every sports fan wants it. It’s just a question of them giving themselves permission to spend the money.”

For eight of Setanta Sports’ 10 years, its marketing director Brian Quinn has been with the broadcaster, presiding over changes seasonal and annual, but always certain about the eagerness of Setanta’s market.


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