Gimlet Media gives podcasting a primetime push

Podcasting remains an endearing niche in the sector rather than a likely source of riches. However, one media executive has turned it into a TV show

1st April, 2018
Former Scrubs star Zach Braff

We’ve had films based on video games, toys and even – thanks to Pirates of the Caribbean – an amusement park. So a TV series based on a podcast isn’t much of a stretch.

Alex, Inc premieres on US network ABC later this month. It features former Scrubs star Zach Braff as the titular character and chronicles his attempts to get his media start-up off the ground.

The real-life Alex from...

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