Gillian Nelis on Business

Author and blogger Aileen Cox Blundell’s baby food empire is set to expand into Dunnes Stores

Gillian Nelis

Managing Editor @gnelis
19th May, 2019
Aileen Cox Blundell with her Hidden Heroes products Picture: Conor Blundell

Aileen Cox Blundell’s name will be familiar to many parents who have struggled to get their kids eating their veggies. The woman who started the Baby Led Feeding blog in 2015 has gone on to publish two books about feeding babies and children, and has amassed a substantial social media following.

Now she’s getting into business with the launch of her own range of frozen vegetable nuggets. Cox Blundell has secured a nationwide listing...

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