Get ready for the digital campaign
Political advertising is not permitted on television in Ireland. But there is nothing to stop parties doing it online
Recently, Enda Kenny confirmed that we’re going to have an election in early 2016. The campaigning has informally started, but as the election date looms, how should the parties use digital media to engage with voters and convert them to votes?
Large amounts of party funds will be spent on traditional collateral - pole posters, flyers, branded vehicles, policy launches and party political broadcasts. In 2011, there was a shift in attitude to digital...
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