For Apple, simply being Apple isn’t enough

The tech giant unveiled a trio of services for news, banking and TV in recent days. So why does it all feel so, well, meh?

Emmet Ryan

Technology Correspondent @emmetjryan
31st March, 2019

The iPod wasn’t the first MP3 player, but it made them mainstream. The iPhone wasn’t the first smartphone, but it made them mainstream. The iPad wasn’t the first tablet but, again, it made them mainstream.

The launch of new services for news, TV and banking from Apple is neither first to the market nor in a position to do what those ground-breaking devices did. Apple is late, it knows...

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