Thursday July 9, 2020

Facebook was never going to capitalise on its rebrand

The social media giant's unveiling of a shouty new logo could hardly have come at a worse time

Emmet Ryan

Technology Correspondent

@emmetjryan
7th November, 2019
The video of Mark Zuckerberg being verbally destroyed by Alexandria Ocasio-Cortez is still fresh in the memory

There have been rebrands that required a bit of work and others that didn’t but ended up involving an awful lot anyway.

Connected, this paper’s tech magazine, used to be known as Computers in Business. The rebrand involved a few people coming together before settling on a name that would take it forward.

G4S, formerly Group 4, and Accenture, formerly Arthur Andersen,...

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