This wasn’t the vision Instagram’s creators had, yet the most landscape-unfriendly of platforms is about to go all-in as part of Facebook’s heavy integration strategy.
IGTV probably wasn’t part of it at all. Launched last year, Instagram’s video app was a chance for the platform to offer a more coherent route to the video content of creators. Previously limited to stories or the primary feed, it stepped things up...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team