Thursday August 6, 2020

Facebook can broaden its horizons with Instagram

It’s hard to compete with Google’s YouTube, but if the social media giant wants to stay in the game, it will have to risk taking a new position on video

Emmet Ryan

Technology Correspondent

@emmetjryan
2nd June, 2019

This wasn’t the vision Instagram’s creators had, yet the most landscape-unfriendly of platforms is about to go all-in as part of Facebook’s heavy integration strategy.

IGTV probably wasn’t part of it at all. Launched last year, Instagram’s video app was a chance for the platform to offer a more coherent route to the video content of creators. Previously limited to stories or the primary feed, it stepped things up...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

Many of us have achieved a new life balance that might just be the real ‘new normal’

Sharyn McAndrew | 2 months ago

Property firms such as QRE are dealing with the coronavirus lockdown by trying to maintain some normality in their day-to-day business

Conor Whelan | 2 months ago

Hardline opposition to EU solidarity in funding the cost of Covid-19 is driven by German allergy to ‘imprudent’ spending, and by Dutch politicians fearing the transfer of funds to southern countries would provoke a far-right backlash

Barry J Whyte | 3 months ago