Emmet Oliver on Business

Virgin Media has good reason to fear the rise of the cord-cutters

11th August, 2019
Emmet Oliver on Business
Johnny Sexton and Ireland fall to defeat against England at the Aviva in the Six Nations last February: the match was a big ratings winner for Virgin Media.

Two possible TV scripts of the future: Rise of the RGUs and Revenge of the Cord Cutters.

US television executives, at least those with the milk of human kindness removed, like to categorise their customers as revenue generating units (RGUs) and, unfortunately for them, there are far fewer RGUs in armchairs than there used to be.

The latest US data from the agency eMarketer suggests that within three years, one in four US households won’t...

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