Wednesday May 27, 2020

Drink ban to hit outdoor ads hard

Changes in legislation will be an issue for the outdoor advertising industry, a forum for marketing that has changed hugely in the past 40 years

21st April, 2019
An outdoor sign from a bus shelter a number of years ago Pic: RollingNews.ie

My first contact with the outdoor poster business was back in the early 1980s. Tom Goddard was the sharp suit in town and head of Maiden Outdoor. I was doing some research and he tried to convince me that his outdoor poster sites were more than just a blight on the countryside.

Goddard explained that the industry was regulated by local planning legislation and said his part of the media business provided employment and drove...

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