Sky subscribers, in particular those with Sky Sports, will have noticed how its ad breaks have become chock-a-block with betting advertising in recent years. The situation was also noticed by consumer and gambling addiction groups, provoking a backlash. Those groups expressed concern about the volume and tone that appears exclusively aimed at capturing the younger male, with laddish and suggestive copy.
Now the British regulator has decided to step in and change what is permitted....
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