Thursday December 12, 2019

Dangers of crossing the advertorial line

Historically, boundaries have been blurred between real news stories and government promotion of policies; with the new media trend of ‘native’ ads, they’ve become invisible

4th March, 2018

The communications unit was set up by the Fine Gael-led coalition to provide a more strategic message from the government of Ireland. Funding and staffing were initially intended to be very modest, but rose starkly.

It wasn’t supposed to have anything to do with the provincial media, but then it started placing copy in local papers; sometimes it disguised its copy to run as normal features. Fianna Fáil attacked it. The media poured scorn on...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The threat of no-deal has led many businesses to identify and eliminate inefficiencies, allowing them to do more with less

Brian Cremin | 1 day ago

Real conversations about wealth transfer from parents to children are a must – and they should be had in plenty of time

Peter Kinsella | 4 days ago