Consumers, wield your power

‘Shrinkflation’ and ingredient swaps are just two of the measures employed by producers to reduce their own costs and up profits, with both financial and environmental costs

17th December, 2017

Shrinkflation. I’m not so sure that it is a real word, but it is a very real tactic being utilised by the producers of consumer goods. Shrinkflation refers to the practice of the weight or volume of a product being shrunk from its normal size to a slightly smaller scale. It is mainly happening to food goods and is now an epidemic.

It is a somewhat dishonest practice, as it is not always...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Private rental sector remains strong despite Covid-19

How the programme for government will shape housing

Insight Niall Byrne 1 year ago

Comment: US must defuse Covid-19’s ticking time bomb of debt

Comment: The recovery will be more U than V-shaped

Insight Larry Hatheway 1 year ago