Monday October 26, 2020

Conor Brophy: 2017 top brands list is dominated by Big Tech

The Brandz 100 list claims to rank brands according to proprietary brand value - and their picks have outperformed the market

11th June, 2017

The annual Brandz 100 list, a table of the 100 most valuable global brands, champions the idea that brand value is the one stat to rule them all. There’s a strong correlation between the companies which have the most valuable brands and those which are the most profitable and enjoy the highest market capitalisation. Indeed, the firms behind the report, WPP and Kantar Millward Brown, claim that their proprietary brand value metric has proven to...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

Demand continues to outstrip supply in both residential and PRS markets, while developers adapt new build designs to take the pandemic into account

Tina-Marie O'Neill | 1 month ago

Several strategic changes offer an opportunity for positive reform of planning and development

Niall Byrne | 1 month ago

The United States cannot defeat the pandemic like a military foe but it can learn from looking back at its post-war economic recovery

Todd G Buchholz | 2 months ago